Themes, Dreams, and Schemes

Are you looking to put more fun in your functions? More bang in your banquets? Now real help is at hand--with Themes, Dreams, and Schemes, the complete guide to menu and theme management for banquet, catering, and meeting/event planning operations.Filled with practical advice and using a step-by-step approach, this hands-on reference contains everything you need to know in order to design unique theme parties, develop winning menus, write compelling proposals, and negotiate effectively.The book features over 375 theme experiences and is packed with hundreds of innovative menu suggestions to get you started. There are menus for meeting breaks, receptions, and theme parties, as well as sit-down and buffet breakfasts, luncheons, and dinners--including low-cholesterol, low-fat, low-sodium, and kosher menus. New food combination and presentation ideas let you take the blahs out of menu planning and put the imagination back in.Drawing on over 30 years of international catering expertise, G. Eugene Wigger brings his well-informed perspective and tremendous enthusiasm to every aspect of the management process, from attendee and staff involvement strategies to smart ways to save on food and budget costs, prop purchase, and more.So why wait? Transform your dreams into wonderful themes, and devise the schemes that will make them come true. With this comprehensive sourcebook, you're on your way to memorable special event planning.Gene is a genius! This book will be THE resource for every caterer or special event manager who wishes to go beyond the ordinary and expected to produce a visual and culinary medium of delight. --Richard E. Marriott, Chairman of the Board, Host Marriott Corporation.Gene Wigger is one of the most creative people in the business of'Experience Creation.' This book is a wonderful resource. --Paul R. O'Neil, Vice President, Managing Director, Sheraton New York Hotel, Sheraton Manhattan Hotel.Bravo! We ... Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.